Commercial appeal of bowling alley

Bowling, as a game and a way of exciting pastime, has undoubtedly earned, all over the world, crazy popularity. Combining in itself, at the same time, both the sports component and the entertainment component, bowling continues to conquer more and more new regions on the planet. And Ukraine, in this series, is no exception. Over the past 10 years, hundreds of lanes and a lot of bowling clubs have appeared in Ukraine, the attendance of which is extremely high and which bring quite serious income to the owners.

Bowling as a commercial project

As we said above, a bowling club is a fairly profitable investment project from an economic point of view. Firstly, the game itself, directly, generates income derived from the rental fees of the tracks. Secondly, during the game, the players use the services of the bar quite actively, which brings almost the same profit as the profit from the rental of tracks. Thirdly, bowling plays the role of a kind of anchor that attracts visitors to your establishment. But in it, in addition to paths, there may be other objects, such as a cafe, a restaurant, a cinema, a children’s play area and others. This is such a complex, one might say cumulative effect that leads to high profitability of facilities in which bowling equipment is installed.

Naturally, we can talk about high profitability only if the club is properly planned, divided into functional zones, normal equipment is purchased, the staff is trained and organized.

Bowling equipment payback

The price that you have to pay for the tracks is quite high and ranges from 32 to 55 thousand. US dollars (with installation). That is, if you plan to install 8 tracks in a club, then prepare 260 – 450 thousand. dollars.  If we start from bowling equipment of the VPS EC brand (40 thousand. dollars per track), then the payback of the equipment you purchased will be in the region of one and a half to two years. Agree that this is a good enough indicator.

Naturally, if you purchase more expensive equipment, then the payback period will increase. We would like to warn you against buying the cheapest tracks. Yes, the investment in the project will be minimal, but you will start to lose money due to downtime, due to frequent breakdowns, and the loss of the club’s image. In our opinion, the middle option seems to be preferable, in which both the price is acceptable and the quality is not lame.  In Ukraine, it is recommended to purchase VPS EC lanes. At a very affordable price, over 8 years of sales, they have shown high reliability and excellent maintainability. For this equipment, in Ukraine, there are absolutely all spare parts that are delivered to any region within one day.